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While a cheesecake could be safely considered the favorite dessert of millions of food enthusiasts worldwide, the jiggly Japanese cheesecake is surrounded by numerous fans of Japanese culture. The mint green booths in big malls selling circular pieces labeled “Uncle Fluffy” represent the sole sponsor of that type of Japanese dessert.




Ahmed Magdy, manager of one of Uncle Fluffy’s branches, said that Uncle Fluffy is owned by the Emirati company, El Patio, and they specialize in offering Japanese cheesecakes. 


Magdy added that the popularity of the Japanese cheesecakes which they sell is derived from using the high-quality ingredients in the right amounts in addition to the manufacturing method where the secret of Uncle Fluffy’s cheesecakes exists.


Magdy said to YumReads that the basic ingredients are milk, cheese, cream, butter, sugar, and eggs. “More than 10 other ingredients are added to that basic blend but these are confidential”. 


“We sell different sizes of the Japanese cheesecake,” Magdy mentioned. The regular size is a 200-gram piece which is sold for 60 Egyptian pounds and can be eaten by 2 people. It is followed by the 600-gram medium size which is suitable for 3-4 people. The biggest size is the “large” which weighs 1200 grams, is sufficient for 6-7 people, and costs 260 Egyptian pounds. “We also offer fluffy bites which are 2 pieces, 100 grams each”. 


Magdy mentioned that Uncle Fluffy sells tortes, as well. It is a crunchy biscuit stuffed with cheese and mixed with pepper, blueberry, strawberry, chocolate, and caramel. The torte is sold in 2 sizes: large size and mini. 




Magdy pointed out that Uncle Fluffy’s booths opened for the first time in Egypt in 2019 with the Cairo Festival’s branch. Then followed other branches in City Stars, Point 90, Mall of Arabia, and many others. 

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